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How does the EPC achieve its goals?

The EPC achieves its goes through the following measures:

• By encouraging the development of the media, old and new, with the lightest of regulatory frameworks so that they can flourish without the outdated legal constraints considered necessary at a time of spectrum scarcity.
• By promoting the establishment of self regulatory codes for editorial and advertising content and of mechanisms for the public to seek speedy and effective redress where appropriate.
• By ensuring access for news reporters and their cameras to events and information which serve the public interest.
• By promoting competition amongst those media without the Public Service media using their licence income or subsidy from government to unfair competitive advantage.
• By safeguarding the copyright of publishers content and authors' work and by commissioning high quality content.
• By seeking to secure for publishers, when they purchase that content, practical contracts that will work across all media.
• By exempting the written word from taxation (whether on paper, on storage medium or on screen), thus avoiding unwarranted barriers to literacy which is so vital at work and at leisure.
• By recognizing that advertising performs an essential role in providing consumers with information about goods and services and so guarantees competition in a free market economy.
• By securing the freedom of commercial communication so that advertising income, crucial to media businesses, is not jeopardized by intrusive legislation.
• By empowering, where redress at law is sought, a citizen to use the statutes of the country of origin of the medium in question and so ensure practical remedy across national boundaries.
• By promoting security of commerce on the internet and so encouraging consumer confidence.
• By adhering to proper use of databases and information about consumers.
• By acting to maintain the freedom of the internet from unnecessary or intrusive regulation.
• By publicizing the activities of the European Commission and Parliament, and the working of the Internal Market so that the public are informed about the institutions which govern them.