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EPC media alerts: February 2009

Your monthly EU media issues update direct from Europe's leading publishers

The following document is a regularly updated schedule of EU Media issues of interest to the EPC in order to give advance warning to journalists covering EU media issues. Please do not hesitate to contact us for further information: heidilambert@hlcltd.demon.co.uk.

Key issues for 2009

State aid to public broadcasters
Copyright
Car advertising
Media pluralism
Content online/copyright management
Media literacy
Data privacy
Alcohol and food advertising
Gender stereotyping
VAT
Telecoms Package
ROME II
Market Abuse

Dates for the diary

Early 2009 - Media pluralism
Early 2009 - Media literacy
Beginning - 2009 State aid and public service broadcasters
5 February - Competition
10 February - Internet safety
16-18 February - Telecoms
17 February - Digital libraries
Spring 2009 - Telecoms
March - VAT
March 5 - State aid and public service broadcasters
19-20 March - Copyright
26-27 March - European Year of Creativity and Innovation
April - Content online
19-21 April - Internet safety
11-13 May - Internet
July 2009 - Work plan for culture 2008-2010
Second half 2009 - Study on access of young people
Summer/Early Autumn - Copyright

More detail

Early 2009 for communication - Media pluralism

A Commission Communication on the indicators for media pluralism in the EU Member States is planned for early 2009, following consultation.

http://ec.europa.eu/information_society/media_taskforce/pluralism/index_en.htm

Early 2009 - Media literacy

Recommendation from European Commission expected.

Beginning 2009 - State aid and public service broadcasters

Public consultation on this issue is over.

As the EU considers revising rules on state aid to public service broadcasters, the EPC supports the Commission's attempt to sure up fair competition in Europe's media markets.

The future role of publicly funded broadcasters, including on the internet, has been the subject of a Commission Stakeholder consultation on a new draft setting out the application of state aid rules to public service broadcasting and we move steadily into the next phase of institutional debate on this key issue.

This topic is crucial, both for the future of public service broadcasting, but also for the future of commercial broadcasters and publishers.

This debate centres on whether or not the rules surrounding state aid to public broadcasters need revising as they seek to expand into new media. It is our firm opinion that indeed we do need a revision. And why is that? Since the last text was adopted in 2001, broadcasters have moved onto new platforms, have become far more ambitious and are competing head on with publishers in the online environment. Public broadcasters have not only been migrating to digital TV platforms but also to the Internet and, in many cases, morphing into online newspaper and magazine publishers - funded by the public purse - and competing head on with commercial publishers, thereby distorting competition. This is why the EPC welcomes a clear Communication from the Commission on the application of state aid rules so that we can endeavour to establish some kind of level playing field and ensure that public service broadcasting is indeed limited to an agreed definition of what a public service should provide rather than a free-for-all funded by the state to the detriment of all other players in the marketplace and often paid for directly by European consumers.

Specifically, the EPC is asking the Commission to ensure that the Communication deals with the following concerns:

i) Remit: There is a need to define programming that meets the "democratic, social and cultural needs of each society" and that guarantees pluralism. Without a clear remit, the Commission and Member State authorities will be unable to manage compliance effectively;

ii) Aid for new market developments: All online services are not an automatic element of the public service remit and they can have cross-border implications in terms of trade and audience. The EPC welcomes the Communication's call for an ex ante test to assess the market impact of digital media services, to be carried out by an independent body;

iii) Pay services: the EPC is calling for stricter provisions to ensure that there is a clear distinction between "public service remit" and commercial content products and services, particularly those where there is additional cost to the consumer such as on internet-related mobile activities.

Whilst the EPC supports genuine public service broadcasting, it is essential for media pluralism and the maintenance of democracy that there should be fair play conditions to allow for a free, independent European media.

The current draft Communication deals with most of the EPC's concerns. Now it is essential for the European Institutions to safeguard media pluralism in Europe. They must stand against any attempts at national or European level to water down the provisions laid down in the current text that would result in the absence of adequate checks and balances required to keep the funding of public service broadcasting fair and proportionate in a free market. Ministers at national level responsible for the public service broadcasters will not want to see any changes that impact on their current freedoms, that is obvious. However, they need to see the bigger picture and appreciate that a healthy media sector is dependent on fair play in the market. This is especially pertinent now when newspapers are experiencing huge losses in advertising revenue and facing difficult and growing competition in the online environment by non-European players such as search engines and other content aggregators.

There will be a Public Hearing hosted by the EP CULT Committee on 5 March though this may change if the Commission comes up with a further revision to its Communication sooner than this date.

Early 2009 - Media pluralism

Commission Communication expected on media pluralism indicators.

More info: http://ec.europa.eu/information_society/media_taskforce/pluralism/index_en.htm.

February 5 2009 - Competition

The 4th iComp Council Meeting will be held in Berlin on 5/2/09. There will be a particular focus on intellectual property and copyright to coincide with the grand opening of the capital's annual international film festival.

February 10 2009 - Internet

The 6th Safe Internet Day is being held on 10 February. There will be special attention given to social networking sites and discussions on how to protect and empower Europe's youngest generation in the online environment. The EU adopted a new Safer Internet Programme for 2009-2013 in December'09 with a budget of 55 million euros to make the internet a safer place for children.

16-18 February - Telecoms

Ministerial conference on e-communications: "Next Steps in EU Telecoms".

For more information, go to: www.eu2009.cz/event/1/269.

17 February - Digital libraries

Information day on the third call for proposals of the ICT policy Support Programme (part of the Competitiveness and Innovation Framework Programme).

More info: http://ec.europa.eu.

Spring 2009 - Telecoms

European Parliament Second Reading of Telecoms package.

March - VAT

Council vote on Reduced rages of VAT expected.

March 5 2009 - State aid for public service broadcasting

The EP CULT Committee has scheduled a public Hearing on this issue for 5 March.

19-20 March - Copyright

Conference on Audiovision and Copyright "The Responsibilities of Content Providers and Users". This event will focus on raising awareness of issues related to the legal supply of services, piracy and advertising.

For more information: http://eu2009.cz/event/1/392.

26-27 March - European Year of Creativity and Innovation

This ministerial conference will be held in Prague to mark the development and relationship between creativity and culture. The conference will address the issues of the creative industry and economy, the relation of civil society to creativity and the implementation of cultural strategies.

April 2009 - Content online

Commission Recommendation expected on aspects of the Content Online initiative, most likely focussing on multi-territorial licensing, digital rights management and possibly ISP cooperation with rightsholders over illegal sharing of copyright content online. It will deal with new business models, legal affairs, consumers' rights (not judicial disputes) and best practices to fight piracy.

19-21 April - Internet safety

Ministerial conference on safer internet for children. More info: http://eu2009.cz/event/1/473.

11-13 May - Internet

Event on Future of the Internet: http://eu2009.cz/event/1/2434.

26 May - Digital libraries

Conference dedicated to the European Digital Library: http://eu2009.cz/event/1/1070.

July 2009 - Work plan for culture 2008-2010

In this work plan, the Council calls for the establishment of working groups composed of experts from Member States to invite each Presidency to build on the achievements of the Work Plan as well as to report on the implementation of the latter; to invite the Member States and the Commission to regularly consult the stakeholders regarding the implementation of the Work Plan to ensure the relevance and visibility of the activities; to invite the Commission, in consultation with and on the basis of voluntary contributions from Member States, to report on developments both at mid-term and at the end of the period covered by the Work Plan.

Each Member State interested in participating in the work of the working groups will nominate an expert as a member of a working group. The expert should ideally have a mix of operational and policy experience in the relevant field at a national level. Member States can invite other experts or officials to attend the meetings of the working groups as observers. The working groups will submit a mid-term report by July 2009 on the work carried out thus far, which will feed into the final report on the implementation of the Council Work Plan for Culture 2008 - 2010.

The Working Plan's priorities are

  1. to improve the conditions for the mobility of artists and other professionals in the cultural field;
  2. to promote access to culture, in particular through the promotion of cultural heritage, multilingualism, digitisation, cultural tourism, synergies with education, especially art education, and greater mobility of collections;
  3. to develop data, statistics and methodologies in the cultural sector and improve their comparability;
  4. to maximise the potential of cultural and creative industries, in particular that of SMEs; (this will involve several studies and a Green Paper on cultural and creative industries);
  5. to promote and implement the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

For each of the above priorities there are specific actions provisioned, both for the Commission and the Member States with specific timetable and objectives. Cultural education in schools will be of interest as it gives space to mention copyright and respect for IPR.

http://register.consilium.europa.eu/pdf/en/08/st09/st09018.en08.pdf

Summer / early Autumn - Copyright

Proposals due following Green Paper on Copyright in the Knowledge Economy consultation.

Second half 2009 - Study on access of young people to culture

This study will seek to identify obstacles to the access of young people to culture as well as good practices in making this access easier.

For more information please contact
Angela Mills Wade, EPC Executive Director on Tel: +44 1865 310 732 or Heidi Lambert on Tel: +44 1245 476 265 or visit www.epceurope.org.